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West Virginia University studies loss-chasing in sports betting

Funding

West Virginia University researchers are studying why bettors chase losses, using real-time data from state gaming operators, according to the report. An Arnold Ventures grant of $300,000 is funding the work. The research focuses on sports and parlay betting, including whether near-miss outcomes can prompt risky behaviour.

Findings could inform how operators identify and respond to loss-chasing behaviour.

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