VERSUSbet plans Brazilian market entry with Real Madrid partnership
VERSUSbet plans to enter Brazil, using its partnership with Real Madrid to support its launch and build brand recognition, Grupo Orenes marketing chief Fernando Mármol Manzanares said. The operator intends to combine the club association with media buying, digital marketing, content, influencers and customer relationship management as part of its launch strategy.
The planned entry signals VERSUSbet’s intention to compete for customers in Brazil’s regulated betting market.