Underdog signs multiyear marketing partnership with St. Louis Blues
Fantasy sports operator Underdog and the St. Louis Blues have agreed a multiyear marketing partnership, the companies said. The arrangement includes fan activities and marketing across the NHL season, with Underdog using the team’s intellectual property in marketing, broadcasts and arena activations; its Missouri sports betting licence application remains under review.
The partnership gives Underdog a marketing presence in Missouri while its sports betting licence application is pending.