Tele Sena launches 35th anniversary edition with daily R$50 mil prizes

Liderança Capitalização, part of Grupo Silvio Santos, has made a Tele Sena anniversary edition available since 18 October. The edition marks 35 years of Tele Sena and offers more than R$5m in prizes over 35 days, according to the report.

The campaign, with the slogan "Mais de 40 mil novas celebrações!", is expected to have more than 40,000 winners in total. The main feature, the PRESENTÃO, awards 35 lucky numbers, with one prize of R$50,000 per day, giving 35 winners. The daily draws run from 19 October to 22 November and results are published on Tele Sena's social networks, app and website.

In the Ganhe Já instant game, there are nine scratch fields and a participant wins by finding three equal values, with a possible instant prize of up to R$500,000. In the Mais Pontos dynamic, numbers are drawn until 30 points are completed, for a prize of R$1m. In the Menos Pontos dynamic, also worth R$1m in total, the participant with the fewest points is awarded; in the event of a tie, the amount is divided among the winners.

Buyers of the digital Tele Sena de Aniversário are automatically entered into the Painel do "X" 2026 commercial promotion, a segment presented by Patricia Abravanel on Sundays on SBT, with draws throughout the year. Buyers of the physical version must register the title in the Tele Sena app or website to take part, with prizes including R$1m, cars and houses. Those who bought the previous campaign receive an extra number with each purchase of the anniversary edition, with participation periods listed on the promotion's hotsite. The holder may also redeem 50% of the amount paid for the title, adjusted, after 12 months.

The anniversary edition costs R$16. The digital version is sold on the Tele Sena website and through the app on Google Play Store and App Store; the physical version is sold at lottery houses, Correios agencies and official points of sale. Sales run from 18 October to 22 November 2026, and the main draws are held on Sundays, on 25 October and 1, 8, 15 and 22 November 2026. Results can be followed on the official Tele Sena website and in SBT programming.

The campaign features Patricia and Rebeca Abravanel and singer and actor Tiago Abravanel, the pair's cousin. According to the report, Tele Sena has awarded more than 2 million winners and distributed more than R$1bn in prizes over 35 years. Liderança Capitalização marked 80 years in 2025, the report said.