Stifel finds prediction markets lagging sportsbooks on comparable growth measure
Deals & M&A · SectorWire deskSource published
Summary
Prediction markets handled more than $82bn in trading volume in September but expanded more slowly than traditional sportsbooks on a comparable measure, according to a Stifel analysis. The report compares the two sectors' growth on a like-for-like basis.
Why it matters
The comparison gives operators and investors a benchmark for how quickly prediction markets are taking share from established sportsbooks.
Cite as: SectorWire, “Stifel finds prediction markets lagging sportsbooks on comparable growth measure”, 20 October 2026, https://sectorwire.news/item/stifel-finds-prediction-markets-lagging-sportsbooks-on-comparable-grow/