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SportyBet secures naming rights for Alagoano 2026

Deals & M&A

SportyBet agreed a partnership with the Alagoas Football Federation to sponsor the naming rights for the 2026 Campeonato Alagoano, the federation said. The competition will be called Alagoano SportyBet 2026, with the agreement also providing for commercial activations during the season.

SportyBet gains branding and commercial activation opportunities through its sponsorship of the Alagoano competition.

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