Sweden’s Spelinspektionen estimated that licensed operators accounted for 84% of the open gambling market in 2025, down from 85% in 2024 and 86% in 2023. The authority put online casino channelling at 81% and sports betting at 96%; its figures combine player survey results with estimates based on website traffic.
The figures show online casino had a lower estimated channelling rate than sports betting in Sweden.
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Spelinspektionen director general Peter Knutsson outlined priorities for Sweden after his first month heading the authority. He identified player protection, effective supervision, clear rules and action against illegal gambling as priorities. He also emphasised operators’ responsibilities and preventing excessive and problematic gambling.
Spelinspektionen director general Peter Knutsson has set out the Swedish gambling regulator's priorities after his first month in the role, with player protection, effective supervision, clear rules and action against illegal gambling named as the main areas of focus. The regulator said the first weeks were marked by listening, analysis of the market and the setting of priorities for the future.
Sweden’s government launched an inquiry into gambling harm among children and young adults. Investigator Zandra Milton will examine marketing, gambling features in computer games and possible safeguards, including compulsory time limits and financial checks. She must submit proposals by 29 February 2028, weighing protections against the risk of players moving to unlicensed operators.
Reportedly, Sweden’s online gambling trade association BOS has urged Spelinspektionen to reconsider some regulatory proposals. In a letter to the outlet, BOS secretary general Gustaf Hoffstedt also welcomed the regulator’s efforts to modernise responsible gambling and technical infrastructure.
Sweden’s Spelinspektionen amended its anti-money-laundering guidance, bringing land-based commercial casino gambling fully within the rules from 1 September 2026. Licensees must apply risk-based controls, including customer due diligence and transaction monitoring; the separate exemption from player registration remains in place.
Sweden's Spelinspektionen reported preliminary licensed gambling revenue of SEK7.38bn for Q2 2026, up 5.1% from the same quarter in 2025. Commercial online gambling generated SEK4.96bn, while the regulator said the figures may be revised. Nearly 138,000 people were registered with the national self-exclusion system at quarter end, 0.7% fewer than in the previous quarter.