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SPA-MF authorises BB Gaming to add a betting brand in Brazil

Licences & markets

Brazil’s SPA-MF authorised BB Gaming Ltda to add the XX brand to its operations, according to a ministerial order published on 29 April. The company already operated the BRA brand; the report says the regulated market had 87 operating licences covering 194 brands.

The authorisation lets BB Gaming add a brand to its Brazilian operations in a market with existing licensed operators.

Earlier licence decisions by SPA/MF

DateCompanyAmountStoryAppeal status
Logame do BrasilNot statedBrazilian SPA-MF authorises Logame to remove B2XBET brandNot stated
BPX Bets Sports Group, VaidebetNot statedBrazil’s SPA authorises BPX Bets to operate three betting brands through 2029Not stated

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Regulation

Brazilian ministries disagree over Minas Gerais betting-advertising decree

Brazil's Finance and Sports ministries gave the Supreme Federal Court differing views on Minas Gerais' decree restricting betting advertising on state property and at events promoted or supported by the state. Both said a later provisional measure had made the case moot; Finance argued the decree may intrude on federal powers, while Sports defended state administrative autonomy.

Brazil's Finance Ministry and Sports Ministry have given the Supreme Federal Court differing views on a Minas Gerais state decree that restricts betting advertising, according to the two submissions in ADI 8014. Both ministries told the rapporteur, Justice Flávio Dino, that Provisional Measure 1.394 of 25 September 2026, which banned betting nationwide, had removed the basis of the case. They disagree on the merits: Finance argued the decree may intrude on federal legislative powers, while Sports said it can be preserved as an exercise of the state's administrative autonomy.

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