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SOFTSWISS releases sportsbook KPI guide for operators

Business

SOFTSWISS has made a sportsbook performance guide available to its clients, grouping indicators across profitability, conversion and engagement and operations. The company said the framework is intended to help operators assess margins, bonus efficiency and player behaviour alongside financial measures; it also noted its recent authorisation to operate its Game Aggregator in Brazil.

The guide encourages operators to assess sportsbook performance beyond headline financial results and consider player and operational measures.

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SOFTSWISS panel says African market entry costs exceed licensing

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