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Soft2Bet appoints James Hancock and Harry Heynes to B2B leadership roles

People moves

Soft2Bet appointed James Hancock as vice-president of B2B marketing and Harry Heynes as director of business development. The company said Hancock will work on market positioning and global strategy, while Heynes will focus on developing partnerships in regulated markets.

The appointments add senior marketing and business-development roles to Soft2Bet’s B2B team.

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