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SiGMA Play acquires CasinoBee affiliate website

Deals & M&A

SiGMA Group said its media business, SiGMA Play, had acquired CasinoBee.com, a casino-review website. The group described the purchase as its first acquisition of an SEO asset and said it formed part of its longer-term affiliate growth plan.

The CasinoBee purchase gives SiGMA Play an owned SEO asset for its affiliate growth plan.

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