Bavaria's lottery administration renews BSD advertising partnership through 2028
Deals & M&A1 min read
Bavaria's State Lottery and Casino Administration and the Bob and Sledge Sports Association Germany renewed their advertising partnership through 2028. The administration will partner at named luge, bobsleigh and skeleton competitions in 2027 and 2028 and retain naming rights to the LOTTO Bayern Eisarena am Königssee.
Bavaria's State Lottery and Casino Administration and the Bob and Sledge Sports Association Germany (BSD) have renewed their advertising partnership through 2028.
The administration will be an advertising partner at the 2027 Eberspächer Luge World Cup, the 2028 FIL Luge World Championships and the IBSF Bobsleigh and Skeleton World Cups in 2027 and 2028. It will retain naming rights to the LOTTO Bayern Eisarena am Königssee.
The advertising package at Königssee includes trackside boards, logos on sponsor backdrops at the start and finish, and the right to place a branded hot-air balloon. It includes video screen adverts in the finish area, logos in competition publications and a promotional stand at the venue.
Administration president Carolin Kerschbaumer said the partnership would continue after the arena's reconstruction. She said the track had been unable to host youth training or international competitions in recent years. BSD chairman Thomas Schwab said the track had suffered severe storm damage and had been out of use for years.
Bavarian finance and home affairs minister Albert Füracker said the administration would continue its support at the site of the world's first artificial ice track.