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SharpSports and Pine Sports merge their betting technology businesses

Deals & M&A

SharpSports and Pine Sports have merged, combining SharpSports’ B2B infrastructure with Pine Sports’ consumer-facing platform, the companies said. SharpSports will continue its B2B business, while Pine Sports will be the first user of products developed under the combined strategy.

The merger joins a B2B betting-data provider with a consumer platform for product testing and potential partner offerings.

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