SELAE tenders for advertising services for lottery games
Spain’s state lottery operator SELAE published a tender for creative, communications and advertising services for several lottery games, reportedly worth more than €2.6m. The tender documents identify people aged 18–34 as groups where SELAE seeks to increase penetration and aim to encourage regular play.
Lottery suppliers can assess SELAE’s advertising tender, which targets people aged 18–34 and aims to encourage regular play.