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SELAE awards €48.4m advertising contract to EssenceMediacom Iberia

Tenders & awards

Spain’s state lottery operator SELAE awarded EssenceMediacom Iberia an advertising contract worth €48.4 million, according to the report. The contract covers promotion of SELAE games this year; the report says the evaluation cited a strategy to rejuvenate the target audience for EuroDreams.

The award sets a €48.4 million advertising contract for the state lottery operator’s games.

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