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SEGG partners Polymarket to launch Sports.com prediction markets

Deals & M&A

Sports Entertainment Gaming Global (SEGG) said it plans to launch prediction markets through its Sports.com brand in partnership with Polymarket. Polymarket will provide the technology under an initial agreement running until 30 June 2029, while SEGG will receive a share of fees on event contracts traded.

The agreement gives SEGG a planned prediction-market offering and sets the technology partnership’s initial term and revenue model.

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