Novig and the New York Mets agreed a multi-year partnership, which the companies said will span in-ballpark, broadcast, digital and social channels. Novig said the agreement follows its designation as an MLB-authorised prediction market and comes ahead of its planned nationwide launch next month.
The deal gives Novig a branded presence across the Mets’ channels while prediction market participation expands into MLB.
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New York sports teams have entered prediction-market partnerships while state officials treat sports-event contracts as unlicensed wagering, according to the report. Polymarket partnered with the Yankees on 6 August, Novig became the Mets’ exclusive prediction partner on 30 July, and Kalshi has a multiyear partnership with Madison Square Garden announced in May. The report says officials have not stated whether these partnerships breach the advertising prohibition.
Polymarket became the New York Yankees’ official prediction market partner for the remainder of the 2026 Major League Baseball season, reportedly. The agreement includes stadium and broadcast signage, as well as fan experiences.
The New York Mets signed a multi-year partnership with Novig, making it the club’s exclusive official prediction market partner. The agreement includes stadium signage and in-game activations at Citi Field, alongside promotion through the Mets’ broadcast and social media channels. The Mets said they are the first Major League Baseball club to partner with a prediction market company.
Sportradar reported that US revenue rose 47% year on year to €98m in Q3 2026, which the company attributed partly to growing demand from prediction-market businesses. Chief executive Carsten Koerl said the impact of states excluding markets was not material to the company, citing contract terms that restrict content use where those products cannot be offered.
U.S. revenue rose 47% to €98m ($109.7m) in Q3 2026, against Q3 2025. Growing work in the prediction markets industry fueled the 47% year-over-year increase in Sportradar’s U.S. revenue in Q3. CEO Carsten Koerl said he does not worry about more states excluding sports event contracts.
Novig expanded its partnership with integrity firm IC360 ahead of the NBA season opener, according to the report. Novig said it expects the partnership to help address insider-trading threats and promote integrity on its platform.