SBC Summit Europe targets 3,000 operators for Amsterdam debut

RAI Amsterdam is the venue for SBC Summit Europe, which runs from 19 to 21 April 2027, according to SBC. The organiser expects the event to draw over 3,000 delegates representing operators that hold licences in regulated European markets, and a substantial programme is planned to draw in more gaming regulators from individual countries and from international bodies.

The event was first announced in February 2026. SBC said the aim is to create a meeting point for Europe's regulated gambling industry, bringing together people responsible for operating, overseeing and developing licensed markets. The organiser is emphasising participation from licensed operators in major regulated European jurisdictions.

SBC said it will draw on its recent agreement with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL), and on relationships with regulatory bodies and industry associations, to bring representatives of gaming authorities across Europe to Amsterdam. The company said this is intended to create opportunities for direct dialogue between regulators and the businesses operating in their markets.

SBC chief executive and founder Rasmus Sojmark said Europe is not a single gambling market but a collection of regulated markets at different stages of development, each facing its own questions on taxation, advertising, player protection, consumer behaviour, AI, technology and channelisation. He said the event is intended to be a place where people running regulated gaming businesses can sit alongside those regulating them, including major European operators, national brands, regulators, associations and policymakers.

Sojmark went on to describe how regulation now sits at the centre of the debate for gambling companies operating in Europe. Approaches differ widely from one country to the next, he said, and the outcomes of those choices are growing clearer, leaving the market fragmented. According to him, certain jurisdictions are securing high channelisation and building regulated industries that can last, whereas others must deal with offshore operators gaining ground and weigh whether the current balance is correct.

The agenda is designed to cover both long-standing European markets and those that have been regulated more recently or are still taking shape. SBC lists the subjects up for discussion as "channelisation, taxation, advertising restrictions, player protection, affordability, black-market competition, licensing, compliance and the impact of new technology". Delegates will also be able to look closely at specific countries through sessions devoted to individual European jurisdictions. Beyond that, the programme turns to commercial and technological developments likely to shape the next generation of licensed European gaming, among them compliance technology, payment systems, sports betting platforms and data, casino, marketing and how player behaviour is changing. These areas will likewise be represented in the exhibition space, where suppliers and technology firms serving licensed operators across Europe will be present.

Andrew McCarron, managing director at SBC, set out the goal of making Amsterdam a yearly gathering place for the regulated European industry. In his view, the continent requires a venue that mirrors the industry as it stands now, which involves prioritising regulated markets, uniting leading licensed operators from around Europe and, above all, ensuring regulators take part in the discussion instead of being left out of it.

Operators, regulators, suppliers and qualifying affiliates can apply for complimentary passes, SBC said. The event runs across three days and includes a networking programme connecting operators, regulators, policymakers, suppliers, affiliates and associations.