By SectorWire desk ·
Corinthians, Palmeiras and São Paulo united against proposed betting advertising restrictions before São Paulo’s city council. The measure could affect R$350m in annual revenue across the three clubs.
Proposed betting advertising restrictions could affect R$350m in annual revenue across Corinthians, Palmeiras and São Paulo.
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Betting operators face proposed advertising restrictions at São Paulo city events and BRL50,000 fines, pending council votes and mayoral consideration.
Betting advertisers could lose promotion at São Paulo city events and face fines under the proposed municipal restrictions.
A possible sports betting advertising ban puts promotional opportunities involving São Paulo football clubs at risk.
Betting advertisers face a proposed city-event ban, while event organisers risk fines and suspension of organising rights.
Brazilian clubs warn the prohibition would eliminate betting revenues, citing approximately €200m paid to prominent clubs in 2025.
The timing of Fux’s review and the MP’s required congressional vote affect operators’ authorisations and betting sponsorships in Brazil.