Riot Games permits betting partnerships for top-tier esports teams
Riot Games said it will allow sportsbooks to sponsor Tier 1 League of Legends and Valorant teams across the Americas, Europe, the Middle East and Africa, and Asia. It will vet partners, require use of official GRID esports data and teams’ own integrity programmes, while prohibiting betting adverts during broadcasts and logos on team shirts. Riot cited Sportradar data showing more than $10.7bn in League of Legends betting turnover, with 70% placed on unregulated sites.
The policy sets sponsorship, data-use and integrity conditions for sportsbooks seeking partnerships with top-tier teams.