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Rio Grande do Sul restricts betting advertising under new law

Regulation

Rio Grande do Sul Governor Eduardo Leite sanctioned Law 16.508/2026, which restricts betting advertising across the state; it was published on 27 April. The law requires prominent warnings and treatment information, bars advertising aimed at minors and bans certain promotional messages, with penalties for breaches including fines and temporary licence suspension.

Operators advertising in Rio Grande do Sul must comply with new warning, targeting and content restrictions.

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Rio Grande do Sul defends sports betting advertising law before Brazil’s Supreme Court

Rio Grande do Sul’s Legislative Assembly defended State Law 16.508/2026 in a filing responding to a constitutional challenge before Brazil’s Supreme Court. The law restricts betting advertising, including by requiring warnings, limiting audiovisual ads to 9 p.m. to 6 a.m. and barring promotions near schools and sports facilities. The state argues it can regulate advertising to protect consumers and children, and asks the court to dismiss the challenge.

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