SectorWire
SearchRegister
MenuClose

Rio Grande do Sul enacts advertising restrictions for betting companies

Regulation

Rio Grande do Sul governor Eduardo Leite sanctioned Law No. 16.508/2026, which restricts betting advertising across the Brazilian state; it was published in the state official gazette on 27 April. The law requires prominent warnings and support information in advertisements, bars targeting minors and bans betting advertising in public venues, subject to exceptions for event or team sponsorship and naming rights.

Betting operators advertising in Rio Grande do Sul must comply with new warning, content and venue restrictions or face sanctions.

Request a correction

Flag an issue

Keep reading

Regulation

Rio Grande do Sul defends sports betting advertising law before Brazil’s Supreme Court

Rio Grande do Sul’s Legislative Assembly defended State Law 16.508/2026 in a filing responding to a constitutional challenge before Brazil’s Supreme Court. The law restricts betting advertising, including by requiring warnings, limiting audiovisual ads to 9 p.m. to 6 a.m. and barring promotions near schools and sports facilities. The state argues it can regulate advertising to protect consumers and children, and asks the court to dismiss the challenge.

Continue reading