A media report dated 9 July 2026 examined Alberta’s move from a grey gambling market towards regulation. It said the province had monitored Ontario’s regulated sector as a possible model.
Alberta’s regulatory approach may affect gambling operators and suppliers preparing for its market transition.
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Endorphina said it has secured approval to offer its games in Alberta’s regulated iGaming market. The company said the approval followed legal, regulatory and technical requirements and allows it to bring a portfolio of more than 200 games to the province.
Super Group may wait until October to introduce Betway in regulated Alberta. Chief executive Neal Menashe said the company was taking time to transition from grey-market activity despite its existing AGLC registration.
It was reported that Entain’s Sports Interaction and Party Casino began regulated Alberta operations on 23 July. Their arrival brought the number of live licensed sites to 24, compared with 22 at the market opening.
Greentube said it went live in Alberta as the province opened its regulated igaming market, after registering with the Alberta Gaming, Liquor and Cannabis Commission. Its initial offering includes six games, and the company said it had already been live in Ontario since 2022.
Alberta launched its regulated commercial iGaming market this week, according to Canadian Gaming Association president and chief executive Paul Burns. Burns said 10 companies launched 22 sites on day one, with another 25 operators seeking licences; the province set a first-year channelisation target of 70%.