PrizePicks launches digital collectible packs across the USA

PrizePicks announced the launch of PrizePicks Packs, a digital collectibles product modelled on trading card pack openings, the company said. The product is available in all 50 states and Washington, D.C., according to the announcement.

Packs covers basketball, football and Pokémon categories and offers nine pricing tiers, from $1 to $2,500, the company said. Each tier sets out the likelihood of pulling high-value cards, and higher tiers carry a greater chance of a higher-value card, according to PrizePicks.

Among the items PrizePicks said would be obtainable through any pack tier is a 2025/26 Topps Chrome Update Cooper Flagg Rookie NBA Debut Patch Auto 1/1 PSA 10, which the company valued at $8,040,000. PrizePicks called it the priciest single-player basketball card ever and the costliest debut patch on record.

Other listed cards are a 1998 Pokémon Japanese CoroCoro Comic Promo Holo Illustrator Pikachu CGC MINT 9, estimated at $2,806,271, of which fewer than 50 exist and which was illustrated by Atsuko Nishida, the original designer of Pikachu; a 2025/26 Topps Chrome Update Dylan Harper Rookie NBA Debut Patch Auto 1/1 PSA 9, estimated at $2,880,000; and a 2025/26 Topps Chrome Update Kon Knueppel Rookie NBA Debut Patch Auto 1/1 PSA 10, estimated at $2,340,000.

Collectors can open digital packs, sell pulled cards back at what the company described as 100% fair market value, or have physical collectibles shipped to them, PrizePicks said.

According to Mike Ybarra, CEO of PrizePicks, the offering responds to what customers asked for. He said it lets casual fans and collectors alike obtain rare, premium sports and Pokémon cards that cost or auction rules had previously put beyond their reach.

Jason Barclay, chief legal officer and head of public policy at PrizePicks, said customer protection is at the core of the company's work and that protections are designed into how customers use its products, including Packs.