By SectorWire desk ·
Polymarket enlisted LeBron James and Derek Jeter for a campaign promoting its new Squads feature. The prediction market platform is using partnerships with sports and entertainment figures to increase its US market share.
Polymarket is using LeBron James and Derek Jeter to promote Squads as it seeks greater US market share.
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The deal links a high-profile athlete to Polymarket’s football advertising, giving operators and suppliers a reported benchmark for sports promotion.
Polymarket’s campaign preview with LeBron James leaves the partnership’s terms and promoted product unspecified.
Prediction market operators have secured celebrity endorsements as the NFL season starts.
The findings bear on state challenges to Kalshi and Polymarket's position that their contracts fall exclusively under CFTC jurisdiction.
The access restrictions affect how prediction-market platforms can serve users in Taiwan amid enforcement over election-related betting.
BetMGM's iGaming revenue exceeded its online sports betting revenue, giving investors a comparison of the operator's two businesses.