Play’n GO said it entered South Africa through a partnership with Betway. The agreement makes Play’n GO titles including Book of Dead, Reactoonz and Rise of Olympus available exclusively to Betway customers in the country, the companies said.
Betway gains exclusive South African access to Play’n GO titles, expanding its country-specific online casino offering.
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Blueprint Gaming has partnered with Supergroup brands Betway and Jackpotcity to offer its slot games in South Africa, according to the company statement. The initial selection includes Megaways and Cash Strike titles, alongside branded releases; further games are expected as the rollout progresses.
Play’n GO has launched casino content through Ember Casino in West Virginia under a partnership with Ember Entertainment, the companies said. Pennsylvania and New Jersey launches are planned for the coming months, with additional content to follow as the rollout expands.
Reportedly, Tottenham agreed a training kit sponsorship with Betano, while Manchester United secured a deal with Betway. Following the ban on gambling branding across shirt fronts, only Bournemouth, Aston Villa and Everton had gambling sponsors on their sleeves.
Betway has appointed Vladimir Guerrero Jr. as its global baseball ambassador, with his role in Ontario focused on responsible gambling tools. Super Group said the partnership would promote responsible gambling, in line with Ontario rules restricting athlete endorsements to responsible-gambling messaging.
Betway named Nigerian music executive Don Jazzy as its brand ambassador in Nigeria, the company said. Super Group chief executive Neal Menashe said the partnership is intended to strengthen the brand’s connection with local audiences; Don Jazzy said he would represent Betway in the country.