Plannatech says Prime sportsbook is holding 2.5% after earlier losses
In an interview, Plannatech CEO Adam Bjorn said Prime was holding about 2.5% in its first year under the company's risk management, after losing in earlier years. Plannatech acquired Prime through a share purchase after its former parent, Out the Gate, filed for Chapter 11 last November; Prime operates in Kentucky, Ohio and New Jersey without a VIP programme.
Investors can compare Prime’s about 2.5% first-year hold with earlier losses when assessing sportsbook performance.