Penn plans customer-retention focus as ESPN Bet brand ends
Penn Entertainment plans to focus on retaining digital customers as its ESPN Bet partnership with Disney ends on 1 December. CEO Jay Snowden said the company expects theScore Bet branding switch to occur by mid-December, subject to jurisdictional approvals, and will provide an updated 2026 digital outlook at its February year-end earnings call.
The branding transition and retention plans affect Penn’s digital customer base and its 2026 profitability target.