PENN partners with Chicago Bears as casino and sportsbook operator
PENN Entertainment agreed a multi-year partnership with the Chicago Bears, naming Hollywood Casino Aurora and Hollywood Casino Joliet official casino partners and ESPN Bet the team’s official sports betting partner. PENN said the deal includes intellectual property rights, stadium signage, an in-game casino feature and digital marketing integrations. The partnership follows the opening of the new Hollywood Casino Joliet earlier this month.
The partnership gives PENN casino and sportsbook brands marketing exposure through the Bears, stadium signage and digital integrations.