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Paradise City and DSM agree joint marketing ahead of 2027 theme park opening

Deals & M&A

Paradise City and DSM Corporation signed a cooperation agreement to market their offerings together ahead of the planned 2027 opening of 9.81 Theme Park Incheon Airport. The companies plan joint campaigns, sales activity and bundled products, as well as programmes for groups, education and visitor experiences. They also intend to work on transport access for visitors to both sites.

The agreement creates planned cross-marketing and visitor programmes involving a casino resort and a nearby entertainment project.

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