By SectorWire desk ·
Paf has agreed a pilot with Meta aimed at unlicensed gambling operators in Switzerland on 7 October. The report identifies Paf as a gaming company from the Åland Islands.
Paf’s pilot with Meta targets unlicensed gambling operators in Switzerland.
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The planned pilot aims to help Meta identify unauthorised gambling advertisers through licensing documents and website addresses supplied by Paf.
Unlicensed operators face an initiative targeting their advertising in Switzerland, with expansion to additional markets envisaged.
The pilot could help Paf and the Swiss regulator identify unlicensed gambling operators and affiliates reaching players through Facebook.
VNLOK is seeking stronger platform controls against adverts for unlicensed gambling operators.
The KSA is keeping legal action available if voluntary measures against illegal gambling adverts prove insufficient.
VNLOK’s challenge concerns Meta’s handling of illegal gambling content across European markets.