OPTX said its Player Development AI tool has generated about $3.5 million in incremental revenue for casino customers. The platform identifies hosted and unhosted players who may be suitable contact prospects, including those at risk of churn, missing or playing less. OPTX said more than 100 operators use its platform.
The reported revenue figure may inform casino operators’ assessment of player-development analytics.
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Bally’s reported revenue of $755.7 million for the quarter ended 31 March 2026, up 28.3% from about $611.1 million a year earlier. Casinos & Resorts revenue rose 8.1% to $379.7 million, while Bally’s Intralot B2C revenue increased 31% to $239.9 million; North America Interactive revenue grew 35.9% to $60.5 million but remained loss-making on an adjusted basis.
Gaming & Leisure Properties reported first-quarter 2026 revenue of $420 million, up from $395.2 million, and profit of $239.4 million, compared with $170.4 million a year earlier. CEO Peter Carlino said Bally’s Chicago remained on schedule to open in 2027; GLPI had financed $299.6 million of its $940 million commitment to the project.
Bally’s reported fourth-quarter 2025 revenue of $746.2m, a 28.6% increase, with the company saying recent openings contributed to the growth. Casino revenue rose 12.9% to $366.2m, while North American digital-gambling revenue increased 55.4% to $62.3m. Bally’s ended 2025 with $108.2m in cash and $4.5bn in long-term debt; it did not disclose whether it made a profit or loss.
Bally’s reported third-quarter 2025 revenue of $663.7m, up 5.4% year on year, and said it used about $1.3bn of proceeds from Intralot’s completed €2.7bn acquisition of its International Interactive division to reduce debt. Bally’s holds a 58% stake in Intralot. It also outlined projects in Chicago, the Bronx and Las Vegas, including a proposed $4bn Bronx resort that remains among three finalists for a downstate casino licence.
In an interview, CBRE credit research head Colin Mansfield said scale matters to Bally’s long-term UK position as the market consolidates. Bally’s Intralot reported a 22.8% year-on-year rise in B2C revenue in preliminary Q3 results, attributing it to UK growth and the addition of Intralot’s B2C business.
Bally’s Intralot reported a 22.8% year-on-year increase in B2C revenue in its preliminary Q3 results, which it attributed to UK growth and the addition of Intralot’s B2C business. B2C revenue rose from around $210m to more than $257m in Q3.