NFL favourites finished 11-4 against the spread in Week 9, while popular moneyline parlays increased sportsbook liability during the early games. BetMGM's trading manager called it the bookmaker's worst NFL week of the year and possibly the worst in two years; Caesars Sports' trading head said bettors had their biggest day of the year.
Early favourite wins increased sportsbook liability on popular moneyline parlays.
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Prediction markets are competing for sports betting customers as the NFL season approaches. The report identifies Kalshi and Polymarket as competitors to FanDuel and DraftKings.
FanDuel announced new sportsbook features ahead of the NFL season, including a monthly loyalty programme, expanded Bet Protect+ coverage and added in-app research tools. Customers can add injury protection to eligible player prop bets for an additional 3% of the wager; the company also plans further research features later in the season.
PENN Entertainment chief executive Jay Snowden said the company expected an aggressive and irrational market for acquiring customers as prediction-market platforms competed for online sports betting consumers ahead of the NFL season.
Fanatics said its sportsbook will work with IC360 and Signify Group to monitor public online activity from the 2026 NFL season. The Bad Actor Program will identify people engaging in harassment or threats and share their details with participating sportsbooks, which may suspend or restrict flagged customers.
BETBY has expanded its NFL sportsbook offering ahead of the new season, adding player-prop markets and microbetting options. The markets include touchdown-scorer bets and outcomes for the next drive; BETBY said its operator partners can offer them from the season’s start.