Netherlands ad ban risks handing market to illegal operators, observers warn
Regulation · SectorWire deskSource published
Summary
Observers warn that a near-total Dutch ban on online gambling advertising will cede the market to illegal operators rather than reduce gambling. The cabinet proposed the ban in June, alongside an end to sign-up bonuses, a cross-operator deposit limit and a strengthened CRUKS self-exclusion register. Lawyer Justin Franssen said there is no evidence a total ban will succeed.
Why it matters
Licensed operators could lose visibility to unlicensed rivals, with the KSA having acknowledged the legal market's share of gross gaming revenue fell to roughly 49% in early 2025.
Cite as: SectorWire, “Netherlands ad ban risks handing market to illegal operators, observers warn”, 28 July 2026, https://sectorwire.news/item/netherlands-ad-ban-risks-handing-market-to-illegal-operators-observers/
Key facts
- Parties
- KSA
- Market
- Netherlands