The Netherlands’ ban on gambling sponsorships in sport took effect on 1 July, covering deals with clubs, competitions, teams and individual athletes. Lotteries are exempt, and the Kansspelautoriteit warned operators in May that it would act against breaches.
Operators must account for the new restrictions when entering or maintaining sports sponsorship deals.
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Clubs that challenged the measure plan to ask for a longer transition period for ending betting-company partnerships if the provisional measure remains in force, reportedly. At a 3 November public hearing convened by Supreme Federal Court minister Luiz Fux, representatives of ten Série A clubs and betting companies are also expected to renew their request to suspend the injunction maintaining the measure.
Clubs that went to the Supreme Federal Court want a wider transition window for winding down their sponsorships with sports betting houses, should the provisional measure barring bets in Brazilian football stand, the report says. They intend to put that demand at a public hearing called by minister Luiz Fux, set for Tuesday (3/11). That STF meeting is to gather representatives of ten Série A clubs of the Campeonato Brasileiro as well as of betting houses.
Amendments to Brazil's betting provisional measure would keep fixed-odds sports betting but ban online casino games. Casino games account for an average 70% to 80% of betting companies' revenue, and 16 clubs received R$5bn in betting sponsorships in 2025, according to IPE/UFPR.
Amendments to Brazil's betting provisional measure under consideration in the National Congress would keep fixed-odds sports betting in the country but ban online casino games. The amendments are being examined in Congress, and the source does not state a date for a decision on them.
A University of Bristol study recorded 15,571 gambling messages during the first weekend of the 2026/27 English top-flight season, with the voluntary front-of-shirt sponsorship ban cutting logo visibility by only 10.5%. Sleeve sponsorships rose 362% and pitch-side advertising accounted for 72% of messages during live matches. Sir Iain Duncan Smith, co-chair of the British parliamentary group on gambling reform, said the data showed the voluntary approach had failed.
Research carried out at the University of Bristol measured how often betting branding appeared on the front of shirts in the English top division. Compared with the season before, the voluntary restriction lowered the visibility of gambling logos by 10.5%. Over the opening weekend of the 2026/27 campaign, the researchers logged 15,571 gambling-related messages, amounting to five hours and 16 minutes of combined exposure.
A projection cited by journalist Gilmar Ferreira suggests Brazilian football sponsorship contracts could fall in 2027 after the betting prohibition, potentially returning to levels seen through July 2025. The figures are expectations from sports-market professionals, not cuts announced by clubs; the projection puts Flamengo’s main sponsorship at about BRL 115 million annually and Fluminense’s at BRL 40 million fixed.
Brazilian football sponsorship contracts could fall in 2027 after the country's betting prohibition, according to a projection cited by journalist Gilmar Ferreira in his Extra column. Sports commercial market professionals expect contracts to return to the levels in force up to July 2025, even if the federal government's provisional measure is amended or loses validity, the projection says. The projections are expectations of sector professionals rather than cuts already announced by the clubs.
Reportedly, Brazil's secretary-general of the presidency, Guilherme Boulos, acknowledged that the suspension of fixed-odds betting sponsorships under Medida Provisoria nº 1.394/2026 affected club financing. The government plans a permanent working group with four ministries and organised fan groups; betting firms supplied about R$1.1bn (US$217m), 34% of the top 20 clubs' marketing revenue in 2025.
Brazil's secretary-general of the presidency, Guilherme Boulos, acknowledged at a meeting with representatives of 35 organised fan groups in São Paulo that the abrupt suspension of fixed-odds betting sponsorships under Medida Provisoria nº 1.394/2026 created a real problem for the financing of Brazilian clubs. The meeting lasted more than two hours. The government committed to creating a permanent working group in the coming weeks.