NASCAR partners with DraftKings for North Carolina sports betting
NASCAR partnered with DraftKings ahead of North Carolina’s planned sports betting launch, reportedly naming it the organisation’s exclusive daily fantasy sports partner as well. NASCAR’s managing director of sports betting said the arrangement would create additional engagement opportunities for fans. Speedway Motorsports separately agreed to partner with BetMGM in the state.
The partnerships connect sportsbooks with NASCAR and speedway properties ahead of North Carolina’s market launch.