bet365 partners with Charlotte Hornets ahead of North Carolina betting launch
bet365 has agreed a digital sports-betting partnership with the Charlotte Hornets, the first such deal between a sportsbook and a North Carolina professional sports team, according to the report. The agreement allows branding across the team’s venue, app, social channels and broadcasts ahead of the state’s planned betting launch in 2024.
The deal gives bet365 a team partnership in North Carolina before the state’s online sports-betting market opens.