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Missouri launches sports betting with nearly 340,000 accounts on day one

Regulation

Missouri launched legal sports betting on Monday, with eight operators offering services, according to GeoComply data reported at the time. GeoComply said it recorded 2.6 million geolocation checks in the first 24 hours and nearly 340,000 accounts on the first day, including 250,000 registrations that day and 188,000 during 17–30 November.

The launch figures offer an early view of Missouri market uptake across operator accounts and geolocation checks.

End-of-day close Caesars Entertainment (CZR), USD, to 16 January 2026
Story date20 October 202516 January 2026

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