Metasports Interactive secures $20m in user-acquisition funding from Metica
Metasports Interactive secured $20 million in user-acquisition funding from Metica, alongside a technology partnership to improve revenue performance for its cricket game Hitwicket. The company said the funding will support marketing and user acquisition as it targets about eightfold growth over the next 18 months.
The financing and technology partnership support Metasports Interactive’s planned marketing and user-acquisition spending for Hitwicket.