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Malaysia requires advertiser identity checks on major social platforms

Regulation

Malaysia has introduced identity verification for individuals and businesses buying sponsored advertisements on major social media platforms. The rule applies to licensed platforms with more than eight million users in the country and forms part of the Risk Mitigation Code under the Online Safety Act 2025; Deputy Communications Minister Teo Nie Ching said it is intended to help identify advertisers behind illegal gambling and other harmful content.

Platforms and advertisers face new verification requirements that apply to advertisements promoting illegal gambling.

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Regulation

EEEP reviews VIP programmes and identity checks in Greece

Greece’s EEEP is reviewing online player identification and VIP programmes. Greek press reports say the regulator sent questionnaires to all 18 licensed operators about programme rules, player numbers and benefits. Reports also describe a possible central identity check using government services, which would require a legal basis.

Greece's EEEP, the Hellenic Commission for the Supervision and Control of Gambling, is examining how licensed online operators identify users and how they run programmes for VIP players, according to Greek press reports. The regulator has sent questionnaires to all 18 licensed operators, the reports say. The review covers both player identification procedures and the programmes reserved for high-value customers.

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