Maine monitors DraftKings over reported use of AI in gambling promotions
Maine’s Gambling Control Unit said it is monitoring the local and national use of AI after reports alleged DraftKings used the technology to identify players likely to spend more following promotions. The unit said Maine has no laws or rules specifically addressing AI use; DraftKings denied targeting customers based on losses or indicators of problem gambling.
Maine’s monitoring puts DraftKings’ use of AI in promotions under regulatory scrutiny despite the absence of specific state rules.