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London.Bet partners with Charlton Athletic for 2026-27 campaign

Deals & M&A

London.Bet announced a partnership with Charlton Athletic as the club’s official betting partner and back-of-shorts sponsor for its 2026-27 campaign. The agreement covers the men’s first-team kit, stadium branding and joint fan-facing activities throughout the season.

The partnership gives London.Bet sponsorship exposure through Charlton’s first-team kit, stadium branding and fan activities.

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