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LiveRamp partners with Mohegan on casino media network

Deals & M&A

LiveRamp and Mohegan announced a partnership to build a casino media network for Mohegan. LiveRamp will combine Mohegan’s data and give advertisers access to its first-party insights, with campaigns spanning digital channels and land-based properties.

The agreement creates an advertising channel across Mohegan’s digital and physical venues using its first-party data.

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