Lithuanian regulator brings gambling advertising restrictions into force
Lithuania’s Gaming Control Authority introduced new gambling advertising restrictions on 1 July, the regulator said. The rules prohibit most external advertising, limit television, radio and online adverts to 15 seconds and set frequency caps; they also raise the minimum gambling age to 21, except for national lottery draws. The measures form the first phase towards a complete advertising ban in 2028.
Operators must adapt advertising, age checks and venue interventions to Lithuania’s new requirements.