LeoVegas Group launched BetMGM in Sweden, adding sports betting and casino products to the brand’s offering in the market. The group said the launch includes live casino tables, slots, an MGM Jackpot and a new odds-boost concept; an omnichannel marketing campaign is planned for November.
The Swedish launch adds sports betting and casino products to BetMGM’s offering, with an omnichannel campaign planned.
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An analyst at Rothschild & Co Redburn said anticipated UK gambling tax increases could encourage consolidation and make Entain a potential acquisition target for MGM Resorts. The analyst’s base case assumes gaming tax rates of 25% to 30%; the report says the scenario could reduce Entain’s pre-mitigation EBITDA by 12% to 22%, while no new MGM bid has been announced.
LeoVegas says it is integrating the Tipico US betting platform through a planned phased rollout, after claims that the process had been delayed. Chief Technology and Product Officer Adrian Vella said the approach allows the company to test and adjust as integration proceeds; LeoVegas launched its in-house sportsbook in Denmark in mid-July.
MGM Resorts International reported consolidated revenue of $4.4bn for the second quarter of 2025. MGM China revenue rose 10% to $977m, while Las Vegas Strip revenue fell 4% to $2.1bn; digital revenue excluding BetMGM increased 14% to $164m. Net income attributable to shareholders was $49m, compared with $187m a year earlier.
Kambi announced a two-year extension of its Turnkey Sportsbook agreement with LeoVegas Group, which is gradually moving towards its own sportsbook platform. The deal also gives LeoVegas access to Kambi’s Odds Feed+ service, and the agreement is due to continue beyond 2026.
Push Gaming has entered the US market through an agreement with BetMGM, with its games due to become available to BetMGM players in Michigan. The launch selection includes Big Bamboo and 10 Flaming Bisons, while Push Gaming will also develop games using MGM Resorts intellectual property. The companies previously worked together in Ontario, where their collaboration began in December, the source said.