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KVA says illegal casinos target Dutch young people through influencers

Enforcement & compliance

The Keurmerk Verantwoorde Affiliates says illegal gambling sites in the Netherlands use influencers and private online groups to reach young people. It said it observed promotion on YouTube, Instagram, TikTok and Kick, and described a Discord server where users were encouraged to register with illegal casinos and join gambling sessions.

The claims identify social-media and private-group promotion as channels for illegal operators to reach young audiences.

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Regulation

KVA finds illegal gambling affiliate pages targeting Cruks searches

The Keurmerk Verantwoorde Affiliates said a review found 10 pages promoting illegal gambling or explaining ways around Cruks among Google’s first four results pages; two appeared on the first page. It cited monthly search volumes totalling 7,520 across three related terms, while noting these do not represent distinct people or confirmed visits to illegal casinos. The KVA expects further research results later in November 2026.

Dutch affiliate body Keurmerk Verantwoorde Affiliates (KVA) said it found ten pages offering illegal gambling or information on circumventing Cruks, the Netherlands' gambling exclusion register, within Google's first four pages of results. Two appeared on the first results page, although rankings can vary by user and reflect a snapshot in time.

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