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KSA warns Dutch operators a total gambling advertising ban remains possible

Regulation

The Netherlands’ KSA said it would engage more directly with operators while warning that repeated advertising breaches could make a total gambling advertising ban a realistic option. Speaking at the Gaming in Holland Conference, regulatory department head Renske Fikkers said the authority was preparing to consider operators’ past conduct in the 2026 licensing round. The KSA had warned in May about gambling sponsorship in sport ahead of a ban due in July.

Operators face closer regulatory engagement and potential advertising restrictions, with past conduct also relevant to the 2026 licensing round.

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Regulation

Dutch cabinet rejects proposals to ban Postcode Loterij format and tighten advertising rules

The Dutch cabinet rejected proposals to ban the Nationale Postcode Loterij’s current format and add advertising rules. State Secretary Claudia van Bruggen said the lottery’s gambling-harm risk is relatively low, despite acknowledging that postcode-based prizes can trigger fear of missing out. The Tweede Kamer still has to consider the citizens’ initiative.

The Dutch cabinet has rejected proposals from the citizens' initiative "Stop de Postcodeloterij" to ban the Nationale Postcode Loterij's current format and to introduce additional advertising rules, according to a response by State Secretary for Justice and Security Claudia van Bruggen. The initiative, started by YouTuber Rick "Serpent" Broers, still has to be debated and voted on in the Tweede Kamer.

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