Ivy Bet says international breaks sustain betting activity
In an interview, Ivy Bet representative Liam Normanton said betting activity during the September and October international breaks stayed within the usual range for club-football weekends. He said average stakes were similar, though perhaps somewhat lower, and that the breaks performed well for bookmakers compared with club-football weekends. International football betting focused more on match-result and goal markets than on complex options.
The reported activity pattern gives operators insight into betting demand during international breaks.