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Intralot targets annual B2C market launches after merger with Bally’s

Business

Intralot CEO Nikolaos Nikolakopoulos said the combined group plans to launch one or two B2C products in a new market each year once its merger with Bally’s completes. Bally’s International Interactive CEO Robeson Reeves said the business’s UK customer-retention approach had adapted to online slots stake limits introduced in April. He cited a 14% UK market share for Bally’s iGaming brand.

The plan sets out the combined group’s intended pace of B2C expansion, while linking its approach to UK regulation.

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Bally’s reports fourth-quarter revenue of $746.2m, up 28.6%

Bally’s reported fourth-quarter 2025 revenue of $746.2m, a 28.6% increase, with the company saying recent openings contributed to the growth. Casino revenue rose 12.9% to $366.2m, while North American digital-gambling revenue increased 55.4% to $62.3m. Bally’s ended 2025 with $108.2m in cash and $4.5bn in long-term debt; it did not disclose whether it made a profit or loss.

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