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India’s Enforcement Directorate investigates EaseMyTrip CEO in Mahadev case

Enforcement & compliance

India’s Enforcement Directorate alleges that EaseMyTrip co-founder and CEO Nishant Pitti had links to Sky Exchange, a betting platform connected to the Mahadev case. Pitti denies the allegations; the source says he has not been charged or arrested and is a formal respondent in the case.

The investigation concerns alleged financial links between a travel company and an illegal betting operation, which Pitti disputes.

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Enforcement & compliance

ASA bans Casumo ad over gambling responsibility rules

The UK Advertising Standards Authority banned a Casumo digital advert after finding that it breached social responsibility rules. The advert encouraged consumers to increase their participation in gambling, the ASA said.

The ASA banned a Casumo ad that encouraged “socially irresponsible” behaviour. The advertising watchdog’s AI monitoring system detected the advert.

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